Gender, derived from the Latin word, is defined as:
“Attitudes, feelings, and behaviours that a given culture associates with a person’s biological sex.” (American Psychological Association n.d.)
When the world evolved with modernization, people incorporate various opinions and facts to the definition of gender. The word, gender, has becoming super significant and sometimes sensitive at a certain level. We are no longer treating gender similar as our ancestors used to do.
Gender in the media is one complicated form to begin with. It is defined as the verb for sex which carries roles and behaviour according to our sex birth, sometimes masculine, feminine and androgyny which are fascinating terms, but scary at the same time (Blumenfeld 2013).
Masculine, feminine and androgyny. Those are dominant and strong words which are widely used in the media world where sensitive issues started to exist. The perception of gender that media has created based on those terms has also created gender inequality.
I am not totally blaming the media on this hot issue as other factors such as human nature (culture) and perception on roles of gender have becoming vividly significant to the modern society. People are more concerned on the equality of gender and activists are starting their movement worldwide.
First, allow me to explain the concept of gender inequality which will be the main topic of the writing. Inequality explains the differences in size, degree and circumstances, thus when gender blends with inequality brings the male and female who experience different rights and opportunities in all sectors of society. In the current world we are living in where women enjoy the most of gender inequality and starting the movement of feminists’ power (Comhionannas Inscne in Éirinn Gender Equality in Ireland n.d.).
Julie Burton quoted:
“… we’re still not seeing equal participation.”
The uprising issue of inequality of gender in the public media is ongoing and which Burton strongly believe that media fails to give equal opportunities for women in showcasing and make use of their talents (Marcotte 2013).
Inequality happens when one gender is being portrayed with less dignity and authority, thus can be further elaborated with the movie ‘The Secretary (2002)’, starring Maggie Gyllenhaal and her co-star James Spader.
The whole story used the concept of BDSM where Maggie Gyllenhaal as submissive, to be seen as a sex slave instead of a professional secretary for the lusty boss – James Spader. In the movie, Spader uses Gyllenhaal to satisfy his lust which dramatically drawn her compassion towards him, but being pushed away easily by him at the end of the movie. This classic movie of 50 Shades of Grey has been critically acclaim to portray gender inequality in women, mistreating them physically and mentally.
Gender inequality worsen when being associated with culture which forever never evolve in the local society. The famous India Gang rape; brutally killed an innocent woman on a bus, shatters the family’s dream and pride (Naqvi 2013). Thus, the case led to various movement across countries as such provoking the men to educate themselves not to rape and protesting against women rights in the society.
Indian society are the fanatics in gender roles of the family. Women portrayed to be sacred and pride of the family which once stained can bring negative impact to the blood line. The culture that they have indulged lead them to mistreating of gender where women and men do not have equal rights (BBC News n.d.).
Above all, the nature of gender promotes special rights for each male and female. Since the birth of Adam and Eve, each gender carries different privileges that is originally fair and square. When earthlings evolve with education and modernization, gender has becoming more unequal as being set by self-thought and opinions.
We are not at the right stand to argue on gender inequality when we are the one who shaped the differences.
American Psychological Association n.d., accessed 16/5/2015, http://www.apa.org/pi/lgbt/resources/sexuality-definitions.pdf
Blumenfeld, W.J. 2013, ‘Examining Media’s Socialization of Gender Roles’, Huff Post Media, 10 August, accessed 16/5/2015, http://www.huffingtonpost.com/warren-j-blumenfeld/examining-medias-socializ_b_3721982.html
Comhionannas Inscne in Éirinn Gender Equality in Ireland n.d., accessed 15/5/2015, http://www.genderequality.ie/en/GE/Pages/WhatisGE
Marcotte, M 2013, ‘Gender Inequity in Public Media Newsrooms’, MVM Consulting, accessed 16/5/2015, http://www.mikemarcotte.com/2013/03/gender-inequity-in-public-media-newsrooms.html
Naqvi, M 2013, ‘India Gang Rape: Assault Shatters Family’s Dreams’, The World Post, 2 March, accessed 16/5/2015, http://www.huffingtonpost.com/2013/02/03/india-gang-rape-assault-s_n_2610175.html
BBC News n.d., accessed 16/5/2015, http://www.bbc.com/news/world-asia-india-32444349